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Reality TV Imaginatively Paired With Charitable Giving
APRIL 27, 2004

FOR IMMEDIATE RELEASE
Media Contact:   Ed Richmond, Managing Director
100 PERCENT GIVING, INC.
817-421-9700
edrichmond@100percentgiving.org
www.100percentgiving.org


Southlake, TX --April 2004— 100 PERCENT GIVING is building an endowment and soliciting volunteers and advisors while simultaneously pre-registering donors for its innovative charitable conception!

Imagine you are watching late night TV and you feel COMPELLED to donate to a needy child in a far off land. You hastily dial the number and give your credit card information over the phone. When finished, you hang up with the warm feeling of helping someone in need.

Now, consider the harsh realization that, in assorted cases, less than 25% of your donation will ever go to that child as you intended. Instead, a majority of your heartfelt donation was used to buy office supplies, to pay the salary of the charity's president, and worse yet, to make a payment on his new luxury car.

With this type of deceptive practice being to blame for donor doubt and distrust, 100 PERCENT GIVING was formed as an innovative charitable alternative to ensure that the whole donation is used for only buying food, medicine, building materials, shipping, and other direct benefit items, and never for administrative, salary and/or other overhead costs. This description has been trademarked as IMPACT USE™. With its clever combination of implementing a pre-funded endowment and legally limiting how disbursements may be used, 100 PERCENT GIVING has creatively eliminated overhead and administrative costs from your donation so you can donate with confidence.

When its endowment is in place, 100 PERCENT GIVING wants to inspire one million charitable givers to donate $52 (based upon one-dollar-a-week) through its website, www.100percentgiving.org. With an interesting spin on Reality TV, randomly selected donors are given a chance to profile their favorite IRS-approved charitable organization on national television for a chance to win one-million dollars. Out of the grouping of organizations profiled each week, viewers will vote to decide who wins. People's passions vary immensely. One can only envision the variety of heart felt causes that will surface as a result of this unique Television Show. It is wholesome family entertainment that not only educates people, but allows them to make a difference in the world from the security of their couch. There is also another social relevant benefit. Office spaces around country just might be talking about charitable giving at the water cooler instead who ate what disgusting cuisine or who was voted off.

100 PERCENT GIVING is seeking support through the following:
  • PLEDGE SUPPORT: Visit www.100percentgiving.org to pledge support for this innovative way to give. Your pledge simply states that, when all details are finalized, you agree to complete the $52 transaction through our website. No credit card or debit card is required for pre-registration. You will be required to provide and authenticate an accurate email address so periodic updates can be sent.

  • BOARD and ADVISORS: 100 PERCENT GIVING invites professionals interested in supporting our concept as Advisors and Board Members. We are looking for experts with non-profit experience in Legal and Financial Affairs, Management and Fiscal Operations, and those with Civic Leadership. We are selectively soliciting Board Members to fulfill these areas.

  • ENDOWMENTS: For autonomy, sustainability, and leverage, 100 PERCENT GIVING is building a preliminary endowment fund of $10 million. If you are interested in participating or know someone who would be enthralled by our concept, we invite you contact us at directors@100percentgiving.com or call 817-421-9700 and ask for Ed.
Give the way YOU intended! For more information on opportunities with 100 PERCENT GIVING and how YOU fit in, please visit our website at www.100percentgiving.org. We appreciate your support in the vision of "Making Charitable Giving Vogue!"

The purposes for which the Corporation is organized are charitable fundraising and charitable giving awareness (said purposes are intended to fall within the meaning of Internal Revenue Code Section 501(c)(3) and Texas Tax Code Section 11.18(c)).

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